DATE
August 2021 – Current
RESPONSIBILITIES
Branding, Packaging, Website, Social Media Assets, Store Design, Photography, Co-Branding, Event Coordinating, Event Design, Marketing Materials, Partnerships, Store Visual Assets, Promotions
ABOUT THIS PROJECT
As the Creative and Marketing Director, I communicate with 24 store managers, 5 regional managers, the Director of Oppressions and COO. I have re-branded the all of the Juice and Food products with new labels, color coding, creating icons and adding puns to the labels. I have also created product launch assets for posters, flyers, social media and the website. I also work with influencers on social media to help promote items and create collaborations with other brands. Working with local event coordinators and my internal team I have created a look and feel for the Kreation booth and implemented it at street fairs and more intimate events.
Grab & Go Package Design
I re-designed the packaging design for all 160 drink and food grab and go items. I made all of the labels consistent while also creating different designs for each type of category. The colors I kept consistent across different categories like the Meltdown Wrap and Meltdown Salad. I created different icons to help inform the customers what the health benefits are for each item.
Gift Card Design
I created new gift cards that were consistent with the new grab and go labels, the Kreation Icons flooding the background and adding a pop of color with funny puns.
Store Design
I worked with the maintenance team to decided where shelving, posters and the sample cart would be placed at the store. I created window graphics for branding including the Kreation Icons and Kreation Bottle on the front door, along with the window graphics I created the stencils for the outside signs. I have created the store designs for 4 new stores: Franklin Ave, Old Town Pasadena, Melrose Place and South Manhattan.
Promotional Posters
These are examples of Promotional Posters I have created for in-store visuals. I created the concept for these posters, shot the photography, designed and produced these posters. I then sent out memos to all of the 24 stores to let them know about the promotions and for how long they were going to last and any other details they need to know. I followed up with each store to let them know where to display the posters for guests to see them and what other posters they should move around. Utilizing these visuals I created social and website assets to promote the promotions digitally.
