July 2018 – January 2019
Branding, Packaging Design, Illustrations
Skinesque needed to update their branding so that they would be viewed as a more luxurious brand while still being affordable and playful. Since they were expanding their product line it was the perfect time to create a brand identity in their packaging that allowed for future product launches.
Above are my comps showing how the product line would appear when placed altogether on a shelf in store. Below is the photography of the final packaging that was launched.
Below are the custom illustrations I created for the Skinesque packaging, including the symbol for balance.
Below is an example of a product carton and bottle design layout.