DATE
November 2016 – January 2020
RESPONSIBILITIES
Art Direction, Branding, Logo Design, Photography, Photo Retouching, Planning Photoshoots, Hiring Models, Digital Design, Print Design, Interior Design
ABOUT THIS PROJECT
St. Vincent Jewelry Center has over 500 merchants located in the heart of the jewelry district in DTLA. The center first needed a logo and branding to create some identity through print ads and digital media. I created the website for the center within the first 2 months of working for them, creating this digital presence allowed us to use it for print ad materials. Working on their social media, email campaigns, print ads, digital ads, influencer collaborations and interior design allowed me to keep branding consistent across all platforms.
Gems of LA campaign for LA Magazine
This projects was so important for me, I was able to work with such amazing women for this project. My photography was used for 13 full page ads that we spread out over a year featuring each woman who has made a positive impact in the Los Angeles area. We did email campaigns along with digital banner ads and youtube videos featuring each Gem Lady.
Below are examples of half page ads with my photography and design implemented in them for LA Downtown News.
I designed graphics for the main lobby area of St. Vincent Jewelry Center using the photography I took from our first photoshoot for the center.
The center needed some casual uniforms created so that customers could identify people who worked at the building.
